Generic entry, price competition, and market segmentation in the prescription drug market

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Generic entry, price competition, and market segmentation in the prescription drug market

This paper studies the effects of generic entry on post-patent price competition for 18 prescription drugs recently exposed to competition. An independent, validating test of the “generic competition paradox” is conducted using a newly created data set. Each generic entrant is associated with an average 1% increase in the branded price. The one-way error component model accounts for intermolecu...

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ژورنال

عنوان ژورنال: International Journal of Industrial Organization

سال: 2008

ISSN: 0167-7187

DOI: 10.1016/j.ijindorg.2007.08.004